Cryptologic launches Playboy Poker!
CryptoLogic Inc., a leading software developer to the global Internet gaming industry, launched three new brands last week on its WagerLogic subsidiary’s European-focused poker network: the eagerly anticipated PlayboyGaming, and two of Scandinavia’s most popular poker sites, Parbet and Betsafe.
The PlayboyGaming site will offer unique ‘money can’t buy’ promotions for players, including PlayboyGaming merchandise and invitations to special events, such as trips to the legendary Playboy mansion. It brings a new dimension to this global brand that already markets 21 local editions of its magazine, provides wireless content in 30 countries and offers Playboy-branded products in more than 25,000 retail outlets around the world. The Playboy name and brand also brings substantial marketing power to further enhance the poker network’s overall liquidity.
CryptoLogic’s software will power the PlayboyGaming Internet poker site for three years on an exclusive basis, and will target non-US markets only.
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